Head of PR

Allow us to introduce ourselves

CSGORoll, a gamified skins platform, is the market leader in the industry with over 1 million active users. Currently serving North America and Europe, this platform aims to expand to non-English markets as well, bringing a unique gamified experience to users around the world. First launched in 2016, CSGORoll went through a rocket ship growth since the announcement of the CS2 game. The revenue has soared to new heights, surpassing our current headcount. Up until now, we have been relying on intuition alone, without data. Shocking, right? Now, it’s time to take things up a notch. Picture this: improved operational procedures, visionary senior leadership, venturing into new non-English speaking markets, cutting-edge product development, turbocharged SEO, and eye-catching paid ads. We welcome you, a skilled professional to bring your skills to the table and bring the company into a whole new league with us!

Your mission as a Head of PR!

We are seeking a seasoned and talented Head of PR to join our Global Marketing team. In this role, you will support and significantly contribute to the strategy, collaboration, execution, and measurement of our PR & Media Relations Campaigns. Our goal is to foster and enhance a favorable image of our company among employees, potential candidates, clients, partners, influencers, and gaming consumers. If you excel in strategizing technology, and customer service, and you have a strong understanding of game tech and forums, this role might be for you. You will contribute to our Global communications strategies, reporting directly to the CMO.

What you’ll be doing:

• Foster relationships with Tier 1 and local media in Europe and the Americas.

• Contribute to marketing communications plans, encompassing strategy, goals, budget, and tactics.

• Develop a strategic media relations plan, seeking high-profile placements in print, broadcast, and online media.

• Assist in coordinating all public relations activities, including event logistics and speaking.

• Collaborate closely with the social media manager to create engaging content for audiences across traditional and new media platforms.

• Utilise existing media relationships and cultivate new contacts within business and industry media.

• Manage media inquiries and interview requests.

• Craft content for press releases, bylined articles, and presentation scripts.

• Continually evaluate opportunities for partnerships, sponsorships, and advertising.

• Establish relationships with thought leaders to increase industry awareness.

• Keep abreast of industry trends affecting clients and make appropriate recommendations regarding the communication strategy surrounding them.

• Engage in content creation focusing on thought leadership, creativity, and maintaining a content bank of editorial ideas aligned with the plans for the market.

You will thrive in this role if you have:

• BA/MA degree in Marketing, Advertising, Communications, or a related discipline.

• 6-8 years of proven track record in strategizing and executing successful public relations campaigns at both domestic and international levels.

• Strong networks with both local and international business and industry media outlets.

• Relationships with content creators/influencers are an added advantage

• Exceptional writing and editing skills – short form, long form, branded content, light ad copywriting.

• PR event planning and execution experience.

• Expertise in handling crisis communications.

• Prior work experience in the video game industry is a prerequisite.

• Proficiency in localizing press releases for multilingual markets.

• Ability to self-motivate, work independently, and contribute effectively within both team and non-team environments.

• A proven track record of successfully managing a company’s reputation and launching multiple products and services, while consistently projecting a positive, professional image of the organization.

• Willingness and ability to undertake special projects.

• Ability to handle confidential information with the utmost level of professionalism.

• Excellent performance in cross-functional project teams and with external vendors.

• Understanding of the comprehensive range of skills required to manage customer-centric relationships with partners.

• As the successful candidate will be working in the Americas and European Union, knowledge and understanding of EU data privacy regulations such as GDPR, as well as other local laws and business practices, will be essential.

• Fluency in multiple European languages, especially English, French and German.

The benefit list — or what’s in it for you:

• You’ll grow as a business leader – This is a key role for us, providing a unique opportunity for a very broad learning curve and getting to know every aspect of a fast-growing gaming organization — and eventually being able to grow into a wide set of roles. You’ll be able to influence the strategic direction and move the needle in nearly every aspect of the business while using and honing a very wide set of skills. For any additional educational needs, we’ll set you up with a learning and development budget.
• A focus on flexibility and balance – We are firm believers in focusing on outcomes over controlling the process — and our remote-first approach to work proves it! We want you to be able to do your best work without worrying about things like equipment, so we’ll set you up with a work-from-home budget so you can arrange your space to best serve your needs. This is a role that requires a lot of mental resources and resilience, so we want to mention that our employees have access to Spill, an employee mental health platform.
• You get to work with a brilliant team in a fast-growing environment – We’re an innovative and fast-growing company building some amazing products in our diverse portfolio, with endless opportunities for wins big and small — and every year we organize a big offsite to celebrate them.

This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We’re eager to hear from individuals who share our enthusiasm. CSGORoll is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.